Artificial Intelligence Won’t Replace Recruiters but It Will Make Their Job More Efficient
AI, apps, algorithms, and database management platforms won’t replace human recruiters any time soon. But these useful tools can (and already are) making the recruiting process much easier and more efficient. As a team of skilled recruiters and staffing pros with decades of collective experience and a wide network of strong industry connections — something no algorithm can duplicate — we often hear that the mainstream recruiting process is rapidly becoming digitized. And to some extent this is true, especially regarding four essential elements of the staffing and recruiting process: Sourcing, job descriptions, candidate matching and appointment scheduling. Here are a few insights into each of these important links that hold together a successful staffing effort.
When employers launch an applicant search for a welder, an account associate, a dental hygienist, a sales manager or a marketing pro, where do they start? Simply stapling posters to telephone poles won’t do the job, and neither will posting an old-fashioned classified ad in the local paper. In order to attract the best candidates and filter out those who aren’t likely to excel in the role, employers need to target their audience. This means they’ll have to go to the places where the best candidates go to seek work. A placement office in a specific university or a well-respected industry-specific job board might get the job done. But so will a series of algorithms targeting the screens of only those who hold the right qualifications, are actively seeking work, and live in the right geographic area. The first part of that equation requires a human touch; the second relies on sophisticated digital tools.
Job descriptions involve careful messaging and nuanced writing, which still lies in the realm of human tasks. But elements of every description, like lists of required qualifications, can be drawn from managed databases.
Once a job description has been assembled and a target audience identified, applicant profiles will need to be measured against the needs of the job. This falls within the category of human tasks…but not if the initial pool of resume submissions measures in the hundreds or thousands. In order to find the right candidates in such a large pool, keyword search functions and digital tools can be used to prioritize each required qualification and draw out the best resume matches.
Like candidate matching, interview scheduling involving one interviewer and five candidates or fewer isn’t an impossible task. But that story changes with a list of ten interviewers and 50 candidates, especially if those candidates will need to be flown to the venue and will need to share the room with multiple additional candidates (and interviewers). Scheduling can quickly become a hassle with a high price to pay for simple errors.